Motherhood changes you, there’s no denying that. Your priorities shift, your body changes, your time becomes limited and suddenly, so much of your life revolves around someone else. Somewhere along the way, we started treating motherhood as if it’s the end of something. The end of our freedom, our fitness, our bodies, our ambitions or even the version of ourselves we once knew. I don’t believe that. If anything, motherhood has made me more determined to become the strongest v

- Why STRDY believes great creative work should do more than capture attention…it should earn it. In a world where content is constant and trends move fast, standing out takes more than simply being seen. It takes intention, a clear point of view and work that people remember. STRDY is a creative studio built around this belief, from creative direction and photography to branding, campaigns and content creation - STRDY brings ideas to life through work that is considered dist

When did being good at sport stop being enough? There was a time when getting sponsored as an athlete seemed pretty simple. Be good at your sport, win things, get noticed and hopefully a brand comes knocking. Now? You can be one of the best athletes in the field and still lose the deal to someone with a bigger Instagram following. And this is where the argument gets interesting. Take HYROX athlete Meg Jacoby. She won the 2024 HYROX World Championship and became the first woma